Pay Per Click (PPC)
Businesses using Pay Per Click (PPC) advertising encounter a fee each time someone clicks on their ad. PPC is a popular form of online advertising because its costs are related to the success of the campaign. PPC ads can be targeted to a specific audience based on demographics such as location, age, income, etc.
Download the Roots Marketing Media Kit to learn more about PPC.
Social Media Advertising
Social Media Advertisements are ads that are displayed on any Social Media platform, such as Facebook, Instagram, Linked In, Youtube, etc. Social Media advertising is efficient because ads can be directed towards a specific target audience, and there are different metrics that can be used to track the success of these campaigns.
Download the Roots Marketing Media Kit to learn more about how Social Media Advertising can transform your business.
Google My Business
When properly utilized, Google My Business increases your digital exposure and your Google search rankings, which provides you with an advantage over local competitors. Having a strong Google My Business page increases the likelihood of new customers finding your business.
Download the Roots Marketing Media Kit to get a better understanding of the importance of GMB for lead generation.
A landing page is a web page that appears when a user clicks on a search engine optimized result, marketing promotion/email, or an online advertisement. The landing page will provide the visitor with a special, limited-time offer in exchange for their contact information. This increases the likelihood of the customer making a purchase and allows your business to better understand who your target audience is.
Download the Roots Marketing Media Kit to learn more about Landing Pages.
Call to Action on Landing Pages
A call to action on your landing page will allow you to offer a special deal to customers, and convert current leads to sales. The call to action will also enable you to collect more data on your customers. This data can be analyzed and used to help make better marketing decisions in the future.
Download the Roots Marketing Media Kit to learn more about our experience in developing an effective call to action.
Download our media kit for more information on video advertising options including a list of our locations.