Our Team

Fred Scheuer

Founder and Owner of Roots Marketing

Fred is the Founder and Owner of Roots Marketing and is responsible for driving the growth of the business. He specializes in helping regional businesses and agencies develop successful video advertising campaigns across Ontario, as well as aiding businesses with their online marketing strategy.

When Fred is not helping businesses grow, he enjoys being involved in the community in any way he can. You will often find him volunteering, participating in local community events, or on the golf course. Fred also enjoys hanging out with friends and family, and solving the Rubik’s cube.

Amy Spice

Hamilton Partner

Amy is the co-owner of Roots Hamilton, which includes Ancaster, Dundas, and Stoney Creek. Growing up in the Ancaster area, Amy loves her community and does what she can to help charities and non-profit organizations gain exposure for themselves and their events. She is passionate about helping great businesses get noticed and found on the Roots TV Network.

When Amy isn’t helping her clients grow, she can be found spending time with family and friends. While being a very proud Auntie to her niece, Dylan, she loves to read with a glass of wine! (Amy, not Dylan).

Stella & Dale Johnson

Brantford Partners

Stella and Dale are the co-owners of Roots Marketing Brantford, which includes Brantford, Brant County, and the surrounding area. Stella and Dale are passionate about helping local businesses connect with active consumers and grow their revenue with the Roots TV Network.

In their spare time, Stella and Dale enjoy attending community events, golfing, watching the Raptors and Jays win (or lose) and trekking through ‘The Jungle’ aka their garden.

Kevin Sinclair

Cambridge Partner

Kevin is the owner of Roots Cambridge, which include the communities of Galt, Hespeler, and Preston. Kevin loves to help organizations in the area get noticed by consumers and is incredibly passionate about growing the local community with the Roots TV Network.

Aside from his love for the Cambridge community, Kevin is also a huge music fan and enjoys tinkering with all things of a mechanical nature. If you want to get a conversation started with Kevin, ask him about his favourite bands!