Co-op Experience in The Marketing World

Co-op Experience in The Marketing World

As a co-op student at the University of Guelph, I landed my first marketing job with a local start-up company. It was an exciting opportunity to further my education with real-world experiences and dive deeper into my learning. My role involved creating social media...
Marketing in a Time of Recession

Marketing in a Time of Recession

Marketing your business is always necessary, but it becomes even more critical during a recession. When economic times are tough, consumers are more cautious with their spending. It’s crucial to stand out from the competition and ensure your business is top of...