From The Blog

Many businesses choose one AI platform and use it for every task. While this is convenient, it can also limit the quality of the results. AI tools have different strengths. One may be better at finding current information, while another may be stronger at organizing a...

Marketing is always changing. For a long time, the main goal was to get your business to the top of Google search results. Now, as we head into 2026, the search bar itself is starting to change. If you’ve tried ChatGPT, Gemini, or a new smartphone recently, you’ve...

Artificial intelligence has become essential to marketing strategy. Here are the most impactful AI marketing trends defining 2026 and what they mean for your business. Zero-Click Search Changes Everything Nearly 800 million people use ChatGPT weekly to find answers,...

In times of economic uncertainty, the natural reaction for many businesses is to cut back, and marketing is often the first expense on the chopping block. However, this is a mistake. At our core, we believe that challenging times present an opportunity, not an excuse...

Sales is a dynamic and often unpredictable field, and consistent reflection is key to sustaining and improving performance. As a Business Development Representative, my profession is an ever-evolving roller coaster. In some quarters, you're exceeding quota; in...

Advertising has become essential to shaping consumer behaviour and influencing purchasing decisions. Video advertising, in particular, is an art form that has evolved over the years to become more effective and engaging for viewers. One of the most compelling aspects...

Creating a strategy to optimize enrollment in a targeted location. Background Oakville Christian School (OCS) set a goal 10 years ago to increase student enrollment from 224 to 300. They had no bus routes and wanted to focus on families living within specific postal...

Starting in sales can be daunting, especially when it comes to networking. You might worry about not knowing what to say or fear rejection when reaching out to potential connections. However, it's important to remember that networking is not just for seasoned...

Despite the rise of digital communication tools, cold calling remains essential in a salesperson's armoury. This crucial skill faces many gatekeeping obstacles, some distinct to women. Mastering this talent can dramatically improve your business development efforts,...

When I joined Roots Marketing as a new team member, I was immediately struck by the unique culture that embraced the celebration of small wins and the open discussion of challenges. In the fast-paced world of marketing, it’s easy to get caught up in pursuing major...