From The Blog

An important aspect of any marketing strategy is the ability to cultivate relationships with individuals that can help your business grow. These are the influencers that contribute to the concept of word-of-mouth marketing. Over the years, I have spent time explaining...

Many business resources help guide you in the right direction, but none are more trustworthy than your gut. Time and again, I am taught this lesson. When reflecting on decisions, I think back to my first impression. I can tell the outcome of a situation just based on...

The Czech Republic men's hockey team won the gold medal at the Nagano Olympics in 1998. This accomplishment is undoubtedly one of the best examples of what strong leadership and proper teamwork can do. The Czechs were led by superstars Dominik Hasek and Jaromir Jagr...

Over the last month, our TV hosting locations have been surrounded by 3.51 Million mobile devices. With an average frequency visitor return rate of 1.2x and a dwell time of 9.59 minutes. Having our clients ads displayed on TV’s in such high traffic areas, helps to...

Roots Marketing is proud to announce our upcoming partnership with the Career Education Council and the City of Guelph to connect the current workforce with local businesses looking to hire. On October 27th at 5-7PM, businesses are invited to showcase their...

About Us: Roots Marketing is focused on building unique and custom marketing campaigns that allow our clients to get the highest value possible out of their budget. Our campaigns are highly customizable and help businesses create online exposure, find ideal employees,...

About Us: Roots Marketing is focused on building unique and custom marketing campaigns that allow our clients to get the highest value possible out of their budget. Our campaigns are highly customizable and help businesses create online exposure, generate leads, and...

Out-of-home (OOH) advertising is one of the oldest and most well-established forms of advertising in the world. When many people think of this kind of advertising, they will immediately picture the iconic billboards in Times Square — this is a classic example of...

Your video ad is up and running on TV networks across Ontario, but you’re wondering… How else can I use my video? Whether you have a video ad, a community event ad, or a host video, you have a number of great opportunities to leverage your new video to increase its...

Video Advertising Works! An effective marketing campaign will use different tactics to reach the desired target audience with consistent messaging, both online and in the community. Video advertising is a great way to get your message seen in your community. Here are...