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Free Headshots with a Donation to SickKids Hospital

Free Headshots with a Donation to SickKids Hospital

Mark your calendars for August 16th! We are thrilled to offer free professional headshots to anyone who generously donates to support the SickKids Hospital. This unique opportunity allows you to refresh your professional image while positively impacting the lives of...

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Co-op Experience in The Marketing World

Co-op Experience in The Marketing World

As a co-op student at the University of Guelph, I landed my first marketing job with a local start-up company. It was an exciting opportunity to further my education with real-world experiences and dive deeper into my learning. My role involved creating social media...

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Marketing in a Time of Recession

Marketing in a Time of Recession

Marketing your business is always necessary, but it becomes even more critical during a recession. When economic times are tough, consumers are more cautious with their spending. It's crucial to stand out from the competition and ensure your business is top of mind...

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The 3 Types of Influencers in Word-of-Mouth Marketing

The 3 Types of Influencers in Word-of-Mouth Marketing

An important aspect of any marketing strategy is the ability to cultivate relationships with individuals that can help your business grow. These are the influencers that contribute to the concept of word-of-mouth marketing. Over the years, I have spent time explaining...

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Trust Your Gut

Trust Your Gut

Many business resources help guide you in the right direction, but none are more trustworthy than your gut. Time and again, I am taught this lesson. When reflecting on decisions, I think back to my first impression. I can tell the outcome of a situation just based on...

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The Book of Awesome Teamwork

The Book of Awesome Teamwork

The Czech Republic men's hockey team won the gold medal at the Nagano Olympics in 1998. This accomplishment is undoubtedly one of the best examples of what strong leadership and proper teamwork can do. The Czechs were led by superstars Dominik Hasek and Jaromir Jagr...

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Client Success

Client Success

Over the last month, our TV hosting locations have been surrounded by 3.51 Million mobile devices. With an average frequency visitor return rate of 1.2x and a dwell time of 9.59 minutes. Having our clients ads displayed on TV’s in such high traffic areas, helps to...

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Grow Your Workforce: Career & Employment Fair

Grow Your Workforce: Career & Employment Fair

Roots Marketing is proud to announce our upcoming partnership with the Career Education Council and the City of Guelph to connect the current workforce with local businesses looking to hire. On October 27th at 5-7PM, businesses are invited to showcase their...

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Roots Marketing Recruitment Campaigns

Roots Marketing Recruitment Campaigns

About Us: Roots Marketing is focused on building unique and custom marketing campaigns that allow our clients to get the highest value possible out of their budget. Our campaigns are highly customizable and help businesses create online exposure, find ideal employees,...

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