by rootsmarketing | Feb 4, 2026 | Roots Blog
Marketing is always changing. For a long time, the main goal was to get your business to the top of Google search results. Now, as we head into 2026, the search bar itself is starting to change. If you’ve tried ChatGPT, Gemini, or a new smartphone recently, you’ve...
by rootsmarketing | Jan 23, 2026 | Roots Blog
Artificial intelligence has become essential to marketing strategy. Here are the most impactful AI marketing trends defining 2026 and what they mean for your business. Zero-Click Search Changes Everything Nearly 800 million people use ChatGPT weekly to find answers,...
by rootsmarketing | Jun 17, 2025 | Roots Blog
In times of economic uncertainty, the natural reaction for many businesses is to cut back, and marketing is often the first expense on the chopping block. However, this is a mistake. At our core, we believe that challenging times present an opportunity, not an excuse...
by rootsmarketing | May 1, 2025 | Roots Blog
Sales is a dynamic and often unpredictable field, and consistent reflection is key to sustaining and improving performance. As a Business Development Representative, my profession is an ever-evolving roller coaster. In some quarters, you’re exceeding quota; in...
by rootsmarketing | Mar 25, 2025 | Roots Blog
Advertising has become essential to shaping consumer behaviour and influencing purchasing decisions. Video advertising, in particular, is an art form that has evolved over the years to become more effective and engaging for viewers. One of the most compelling aspects...
by rootsmarketing | Mar 11, 2025 | Roots Blog
Creating a strategy to optimize enrollment in a targeted location. Background Oakville Christian School (OCS) set a goal 10 years ago to increase student enrollment from 224 to 300. They had no bus routes and wanted to focus on families living within specific postal...
