by rootsmarketing | Jun 5, 2023 | Roots Blog
My childhood revolved around playing sports; every day, all day! I always dreamed of becoming a professional athlete. It’s a true blessing to be paid for playing sports, especially considering that less than 1% of the population possesses extraordinary athletic...
by rootsmarketing | May 1, 2023 | Roots Blog
As a co-op student at the University of Guelph, I landed my first marketing job with a local start-up company. It was an exciting opportunity to further my education with real-world experiences and dive deeper into my learning. My role involved creating social media...
by rootsmarketing | Apr 5, 2023 | Roots Blog
Marketing your business is always necessary, but it becomes even more critical during a recession. When economic times are tough, consumers are more cautious with their spending. It’s crucial to stand out from the competition and ensure your business is top of...
by rootsmarketing | Mar 13, 2023 | Roots Blog
An important aspect of any marketing strategy is the ability to cultivate relationships with individuals that can help your business grow. These are the influencers that contribute to the concept of word-of-mouth marketing. Over the years, I have spent time explaining...
by rootsmarketing | Mar 2, 2023 | Roots Blog
Many business resources help guide you in the right direction, but none are more trustworthy than your gut. Time and again, I am taught this lesson. When reflecting on decisions, I think back to my first impression. I can tell the outcome of a situation just based on...
by rootsmarketing | Feb 14, 2023 | Roots Blog
The Czech Republic men’s hockey team won the gold medal at the Nagano Olympics in 1998. This accomplishment is undoubtedly one of the best examples of what strong leadership and proper teamwork can do. The Czechs were led by superstars Dominik Hasek and Jaromir...
