Mentorship & The Positive Feedback Loop

Mentorship & The Positive Feedback Loop

Interns. Many of us have managed them, worked with them, or been them ourselves. There are good and bad interns, but the difference between the two can come down to mentorship. Often, an intern will be assigned repetitive work that no one wants to do – filing,...
Co-op Experience in The Marketing World

Co-op Experience in The Marketing World

As a co-op student at the University of Guelph, I landed my first marketing job with a local start-up company. It was an exciting opportunity to further my education with real-world experiences and dive deeper into my learning. My role involved creating social media...
Marketing in a Time of Recession

Marketing in a Time of Recession

Marketing your business is always necessary, but it becomes even more critical during a recession. When economic times are tough, consumers are more cautious with their spending. It’s crucial to stand out from the competition and ensure your business is top of...