Client Success Story: Oakville Christian School

Creating a strategy to optimize enrollment in a targeted location.

Background

Oakville Christian School (OCS) set a goal 10 years ago to increase student enrollment from 224 to 300. They had no bus routes and wanted to focus on families living within specific postal codes. OCS needed a targeted and flexible strategy to attract new students while exploring the opportunity to invite international students. OCS partnered with our team to help them achieve their goals and grow their business.

Challenges

1. Very Targeted Location: They needed to attract families within specific postal codes.
2. Irrelevant Inquiries: They were receiving unqualified leads, which made their admission process less efficient.
3. Specific Enrollment Needs: They required focused campaigns to attract particular age groups, such as kindergarten students, to fill priority classes.
4. Digital Presence: The school needed a partner to manage its online presence while optimizing efforts across multiple platforms.

Our Approach

Our team developed a strategy to help OCS reach their target audience and increase enrollment. Here are the steps we took to help them achieve their goals:

1. Specific Targeting: We refined OCS’s advertising to target families within specific postal codes. As the school’s needs evolved, we launched campaigns focusing on priority enrollment groups like kindergarten, ensuring efforts aligned with their goals.
2. Improved Inquiry Process: To resolve low-quality leads, we optimized the school’s web forms to filter and qualify inquiries effectively, saving time and improving results.
3. Digital Management: We used consistent messaging and optimized campaigns through the following services:
4. Website Management: Streamlined user experience to convert more visitors into inquiries.
5. Video Content: Created videos to showcase the school’s environment and culture.
6. YouTube and Video Ads: Targeted campaigns expanded visibility among prospective parents.
7. Meta Ads: Engaged both new audiences and returning visitors with high-performing campaigns.
8. Google Ads: Optimized search and display ads to capture parents actively searching for private education options.
9. Google Business Profile: Enhanced local search performance to reach families.
10. Continuous Optimization: We tracked performance closely, refined campaigns, and provided ongoing strategy adjustments to ensure consistent progress year after year.

Key Outcomes

1. Inquiry Quality: Improved significantly with optimized web forms and targeted ad campaigns.
2. Increased Visibility: Received over 3 million combined impressions across Google and Meta Ads.
3. Engagement: Delivered 45,000+ clicks at an average cost-per-click as low as $0.19.
4. Meta Ads: Generated 4,145 inquiries over the past year, supporting enrollment goals.

Top Campaign Wins

1. New Audience Campaigns: Reached new families with targeted ads, achieving a substantial 3%+ CTR.
2. Retargeting Campaigns: We converted engaged users with CTRs as high as 6.4%, showing strong interest and alignment.

Conclusion

Our strategic approach enabled Oakville Christian School to meet its enrollment goals and improve inquiry quality while building trust over a decade-long partnership. By managing their digital platforms and consistently refining strategies, we provided measurable results that allowed OCS to focus on delivering exceptional education.

Oakville Christian School’s growth is a clear example of how precision, adaptability, and hard work can turn goals into measurable success. Learn how we can help your organization achieve its goals. Contact us today to get started!