Develop the right strategy for your business.
There are numerous marketing methods utilized in the online space. It is crucial for businesses to leverage these online resources to set them apart from competing companies. Roots Marketing offers a wide range of digital services to meet your business needs, including social media marketing, Google Ads, email marketing, SMS marketing, and much more. Our team has the experience to leverage these platforms and develop the right strategy for your business, so it can continue to thrive and grow.
Social Media Marketing
Social media platforms are extremely specialized tools that can significantly increase a business’s presence and ultimately, its sales. Roots Marketing has experience to utilize these platforms, making your company more visible to your ideal customers. We work with Facebook, Instagram and YouTube.
Facebook’s powerful targeting tools enable your business to reach your ideal customers. With over 2.85 billion monthly active users, Facebook ads are an important component of any marketing campaign.
Instagram has over 1 billion active users per month and offers a unique platform for businesses to promote and sell their products and services. Instagram ads look like regular posts but featured a “Sponsored” label under the username. These ads contain a call-to-action feature, which drives traffic and increases digital exposure
YouTube ads are often overlooked as a premier social media marketing platform. YouTube has over 2 billion monthly active users, with a diverse user base that enables your business to connect with your ideal clients. YouTube is a great platform to leverage your visual media, offering a host of ad options.
Email marketing is a powerful way to increase your brand awareness and convert prospects into loyal customers. Roots Marketing will work with your business to develop and implement a campaign that addresses your specific needs in terms of frequency, content, and value. Email marketing consists of email newsletters and email drip marketing.
A digital newsletter is a regular touch point with your customers, reminding them of the products or services you offer. Newsletters are also a useful tool to promote new products or keep customers up-to-date on company news. Our Roots Marketing team will meet with you to create a plan and develop a storyboard that ensures your newsletters have consistent, accurate, and engaging information. Digital newsletters are available on a monthly, bimonthly, or quarterly basis.
Drip campaigns are a set of emails sent to your current and prospective customers in a planned sequence. Drip emails, which can be short message service (SMS) based, contain a limited time offer as a call to action. The special offers encourage new customers to sign up for the campaign and helps to increase the number of repeat customers. These campaigns do not have a shelf life and can be run for an extended period. Our roots marketing team specializes in creating the ideal content for your campaign, maximizing the number of new and repeat customers visiting your business.
Digital marketing is a powerful way to increase your brand awareness and convert prospects into loyal customers.
Google Ads is a product that businesses can leverage to increase awareness and boost online traffic. Businesses electing to use Google Ads are listed at the top of Google search results for a given search term. Google Ads are the most popular way to advertise online. Roots Marketing has years of experience building and optimizing Google Ads campaigns to provide the maximum value for our clients.
Google My Business Enhancement
When properly utilized, Google My Business increases your digital exposure and your Google search ranking, giving you an advantage over local competitors. Having a strong Google My Business page increases the likelihood of new customers finding your business. Our Roots Marketing team will inspect your page and identify opportunities for optimization.