Lead generation is a critical component of any business.
Our Roots Marketing team creates strategies that help businesses generate more customers by initiating interest, creating awareness, and ensuring that interested consumers follow up. We generate leads in multiple ways, including social media campaigns and Google Ads.
Pay Per Click (PPC)
Businesses using pay per click (PPC) advertising count each time someone clicks on their ad. PPC is a popular form of online advertising because costs are related to the success of the campaign PPC ads can be targeted to a specific audience based on demographics, geographics, psychographics, and more.